Visual Merchandising

I have a lot of this stuff. Here are a few of the lasers that were used for proofing and approvals. I photographed these for samples because original files aren't available. Branding for these were done by an outside firm. Usage guidelines, fonts, illustrations, colors, etc. were provided to give us the look. As the designer, I worked them into the store signage, end caps, shelve talkers, table tents, ceiling banners and whatever other purpose was specified.