2016 Photo Retail Catalog

Cover page - This is an 8 page photo retail products catalog. These are products sold through retail stores to photographers. They are used to deliver prints from the photographer to their customers in a nice presentation rather than loose in an envelope or other package. All photography, layout, and typesetting was done by Richard Bender. The catalog shipped to 4500 retail stores nationwide. The project included sourcing competitive quotes, managing communications with the printer, editing proofs, printing, providing a mailing list, and scheduling the mailing. Digital versions were also published for download on the necessary websites with a digital questionnaire to capture leads before the pdf would download.